The illustrative product data to the right (or bottom on mobile devices) imitates the product detail page commonly used in nearly all cart systems. The functioning part is the product variation switch or color swatch, here labeled as "color variant".
"position": "inside" // or "right", ...
"axZmMode": true // or false
"maxZoomMode": true // or false
"galleryDivID": "az_mouseOverZoomGallery" // or false